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We're a digital agency doing fun, relevant and useful stuff that entertains and delights. We give great big Internet hugs; here's some just for you...

First there was a diplomatic cable. It was copied by a disgruntled soldier who shared it with an organisation that publishes secrets, leading to a young man’s self-immolation in protest of his government’s policies, leading to more protests that led to a people’s revolution and then another people’s revolution and more protests.
Now there’s a T-shirt. This is the Internet at work.

First there was a diplomatic cable. It was copied by a disgruntled soldier who shared it with an organisation that publishes secrets, leading to a young man’s self-immolation in protest of his government’s policies, leading to more protests that led to a people’s revolution and then another people’s revolution and more protests.

Now there’s a T-shirt. This is the Internet at work.

Let’s say for whatever reason you’re the first human ever to make Alien contact…

Let’s say for whatever reason you’re the first human ever to make Alien contact…

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Here’s what research suggests is the average Australian PC:• Windows XP• 1GB RAM• Older Intel processor• ADSL1 (1.5Mbps)• Browser: IE7• 1024x768 native resolutionHere’s what (anecdotal) evidence suggests is the average Australian web designer’s PC• Brand new, top of the range Mac Pro• 4GB RAM• Gigabit LAN connection• Safari 4• Multiple large monitors at 1680x1050 or higherSee the problem? That’s why we built a PC according to the average Australian PC specs, painted it bright red and called it THE REALITY MACHINE (imagine this read out in a booming voice with dramatic music, and possibly a thunderclap).
We use this to test the sites we build, and make sure they work nicely for the average Australian PC user.Go go gadget empathy!

Here’s what research suggests is the average Australian PC:
• Windows XP
• 1GB RAM
• Older Intel processor
• ADSL1 (1.5Mbps)
• Browser: IE7
• 1024x768 native resolution

Here’s what (anecdotal) evidence suggests is the average Australian web designer’s PC
• Brand new, top of the range Mac Pro
• 4GB RAM
• Gigabit LAN connection
• Safari 4
• Multiple large monitors at 1680x1050 or higher

See the problem? That’s why we built a PC according to the average Australian PC specs, painted it bright red and called it THE REALITY MACHINE (imagine this read out in a booming voice with dramatic music, and possibly a thunderclap).

We use this to test the sites we build, and make sure they work nicely for the average Australian PC user.

Go go gadget empathy!