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Stock photo psychographics? When you opt in for email from Tourism Queensland, you’re asked to choose what you think people who would like your kind of QLD holiday are likely to look like. We’re looking forward to visiting a strong, sensitive Surfers Paradise, apparently.

Stock photo psychographics? When you opt in for email from Tourism Queensland, you’re asked to choose what you think people who would like your kind of QLD holiday are likely to look like. We’re looking forward to visiting a strong, sensitive Surfers Paradise, apparently.

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Why are so many Australian marketers not delivering when it comes to email? I think when they started their email programs, there was a lot of interest in this highly personal, low-cost channel. But some may be shifting their focus to channels that seem more shiny and new, even if there are lot more Australians with email accounts than TweetDecks.

“Do web marketers suffer from attention deficit disorder”

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