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We're a digital agency doing fun, relevant and useful stuff that entertains and delights. We give great big Internet hugs; here's some just for you...

A slide from a Powerpoint presented to SingletonOgilvyInteractive in 2006.

A slide from a Powerpoint presented to SingletonOgilvyInteractive in 2006.

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SOCIAL SELF-SERVICE

Brands want to get socially active, but some don’t fully understand the complexities of doing so. If you want to begin some low-level social activity without investing too much immediately, take a read of our Self-Service Social Suggestions. 

(via @beaupurr)

Social Self-Service

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Mobile Social Enables Interactive “Reality Billboard”

Mobile Social Enables Interactive “Reality Billboard”

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Facebook | New Groups: Stay Closer to Groups of People in Your Life

Groups are gonna be big. Get on it.

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fluffynotes: Australians spend the most time worldwide consuming social media. With almost 7 hours per month spent in social media they “out-social” the US, UK and Italy (one to watch btw). If you factor in the relative population size that puts 17 million users online (80% of the population with 62% via broadband) vs. about 230 million US users or almost 77% of the population). Australian Social Media: 3 Priorities for Brands - Digital Influence Mapping Project

fluffynotes:

Australians spend the most time worldwide consuming social media. With almost 7 hours per month spent in social media they “out-social” the US, UK and Italy (one to watch btw). If you factor in the relative population size that puts 17 million users online (80% of the population with 62% via broadband) vs. about 230 million US users or almost 77% of the population).

Australian Social Media: 3 Priorities for Brands - Digital Influence Mapping Project

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Sites like Facebook, Twitter and others have allowed for the creation of what we call a Digital Super Me. A highly-sharable and incredibly robust digital version of our selves that only drinks the best wine, vacations in the finest locales and has the best and brightest children. We have created these alter egos and now we not only refuse to live without them but we have a new expectation for the contribution that other products and services should make to our lives. So for essentially an investment of zero it delivers the most powerful way to say who you are and share it with the entire world, if you like.

‘Why are our cars so dumb?’ by Alex Bogusky (via alexjcampbell)

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my threads: Kat George guest blogs for my threads

Melbourne blogger Kat George is one of our fav fashion writers. She’s scribbled for Dazed and Confused, Vice, Let Them Eat Cake, Spook and many more top magazines. And when she’s not giving dressing up a dressing down on her Stylelines blog, she’s studying for her law degree or demolishing…

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The rewards of pursuing excellence in word-of-mouth marketing are huge, and it can deliver a sustainable and significant competitive edge few other marketing approaches can match. Yet many marketers avoid it. Some worry that it remains immature as a marketing discipline compared with the highly sophisticated management of marketing in media such as television and newspapers. Others are concerned that they can’t draw on extensive data or elaborate marketing tools fine-tuned over decades. For those unsure about actively managing word of mouth, consider this: the incremental gain from outperforming competitors with superior television ads, for example, is relatively small. That’s because all companies actively manage their traditional marketing activities and all have similar knowledge. With so few companies actively managing word of mouth—the most powerful form of marketing—the potential upside is exponentially greater.

‘A new way to measure word-of-mouth marketing’, McKinsey Quarterly (free registration required)

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We’re looking for a Digital Strategist - come join our team!

We need a Digital Strategist with a strong social media focus to join DTDigital / Ogilvy Melbourne’s rapidly growing team. This is an opportunity to play a key role in building the best social media team in town.

We have a track record of award-winning digital work dating back to 1996, and over the years have created an awesome culture and an unbeatable client list (were talkin Honda, Myer, NAB, Bunnings, Sensis, Football Australia and Fosters, just to name a few).

Day-to-day, you will be responsible for:

  • Monitoring and analysing key topics of conversation about our clients brands
  • Advising clients on how they can best approach engaging their audiences through social media
  • Collaborating with creative agency teams on developing integrated campaigns
  • Identifying and converting new business opportunities
  • Running social media training sessions for clients

You have:

  • A deep understanding of how real people use the internet in their daily lives
  • A strong personal presence on key social networks
  • Proven ability to work independently to deadlines and budgets
  • Exceptional verbal and written communication skills
  • A love for collaborative problem solving (and mad lolz!)
  • Ability to confidently present ideas and strategies to senior-level clients
  • Relevant degree-level tertiary qualification(s)

Obviously a PR background would be highly advantageous, as would experience working in a digital, creative or media agency environment.

If you display some or all of the symptoms above, then send a brief cover letter and CV to alex.campbell AT ogilvy.com.au

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Eva Hasson clearly explains community-based marketing in a digitally connected world, while also showing us how to use SlideShare beautifully and effectively. (Just don’t tell her you think this is totally gonna go viral).

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Joshua Porter shares his design and UX wisdom about making social websites work.
Check out his site: bokardo.com

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It’s planned serendipity,” said Emily Woolf, 24, a strategic planner living in Brooklyn who checks in on Foursquare when she wants to grab coffee or a drink with friends. “At this point, I don’t even bother texting or calling my friends. I just check Foursquare to see if they’re nearby and go meet them.

Foursquare, a Social Network Site, Puts Users Face to Face - NYTimes.com (via wingmanlabs)

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The latest Australian social media stats from Nielsen

juliafrances:

Twitter’s audience levels grew by more than 400% in 2009 and nearly one quarter of online Australians (23%) read ‘tweets’ in the past year, 14 percent ‘followed’ companies or organisations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008).

(via gusgeary)


So that’s a huge jump in people who are following companies/organisations on twitter. I guess they’re starting to realise that they need to make cool content or give something worthwhile back to their followers. Have you noticed an increase in what companies give you through social networks?

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