iOffice: View more architectural renderings of Apple’s planned new HQ/mother ship.
iOffice: View more architectural renderings of Apple’s planned new HQ/mother ship.
Apple’s iPhone OS takes 40 percent of Web market share - study
The iPhone and iPod touch dominate most of the world in the mobile Web browsing battle, taking a 40 percent global total that bests rival Nokia, a new study has found.
In its latest Mobile Metrics Report released Wednesday, AdMob discovered that the iPhone OS market share has increased 7 percent in the last six months, while Nokia’s global share has dipped from 43 percent to 34 percent. Research in Motion carries 8 percent in the August report, Android with 7 percent, and Windows Mobile with 4 percent.
Seen at AppleInsider
By Ollie Campbell
Interactive Director, DTDigital
Dear iPhone app developers (and Apple),
I love my iPhone, it’s awesome. I use it more than any phone I’ve ever had. In fact I almost use it more than I use my computer nowadays. And one of the main places that I do this is in bed.
No, I’m not talking about vibrate mode, I’m just talking about playing games, reading ebooks, and generally overstimulating my brain so that I can’t get to sleep. But there’s a special thing that happens when I’m in bed, that doesn’t happen much during the rest of my day. That thing is lying down.
When I do this, any tilt based interface becomes completely useless. Steering a car by tilting? Impossible. Tilting to get to the menu in Monkey Island? Really really annoying. I spent a whole week only being able to lie on one side while I was playing that game (OK in that case it was worth it).
And it’s not just the interfaces that use tilting for control, it’s also the ones that have different modes for portraint and landscape. Take the built in mail app for example. I don’t really like writing emails or SMSs in landscape mode. I mean, maybe somebody does, but personally, I like to see more than 2 millimeters of the message that I’m writing. But I’m not knocking landscape modes of apps in general, I’d just like to have a bit more control about when they do (or don’t) happen.
Some apps, (like Stanza, the ebook reader) let you lock the phone in a certain orientation, which is pretty nifty. Maybe you iPhone devs could have a think about implementing this in the OS as a standard feature, cause it’s pretty cool.
But more generally, what I’m seeing here is people making things without thinking about how I’m gonna use them. And when people do that, it makes me feel neglected.
I’m a bit of an IDEO fan (especially lately). They have some great techniques for finding out about their users, one of which is their method cards. Here’s one I particularly like:
A Day in the Life
HOW: Catalog the activities and contexts that users experience throughout the day.
WHY: This is a useful way to reveal unanticipated issues inherent in the routines and circumstances people experience daily.
Maybe you guys could keep it in mind when you’re making the next top 25 blockbuster apps :)
Kind regards,
Ollie