Study shows experiences are better than possessions
The satisfaction we get from buying vacations, bikes for exercise and other experiences starts high and keeps growing. The initial high we feel from acquiring a flashy car or megascreen TV, on the other hand, trails off rather quickly, reports a new Cornell study.
via azspot
This is something we’re thinking about a lot from a planning perspective in the advertising work we do. This study highlights a broader cultural trend that has been happening for quite some time.
